Location Services, Spatial Data Marketplace

Key outcomes

• Turned a sprawling, technical catalog into a marketplace buyers can actually navigate — search, compare, and buy.

• Built the search-and-filter system on real information architecture, so the right product surfaces fast across a large catalog.

• Made an abstract purchase tangible — buying data coverage by region, with transparent pricing buyers can trust.

• Designed the provider's side too: a management and analytics surface to run the catalog, not just a storefront to shop it.

Context

A global location-data provider had a deep, highly technical catalog — and no good way for buyers to discover or purchase it. The brief: make enterprise spatial data feel like buying any online product, without losing the commercial and operational control the provider needs. I drove the design with limited stakeholder input — which meant owning the structure, not just the screens.

Findability is the whole game. A catalog this size lives or dies on search. The filter system mirrors how buyers think — by industry, use case, and data type — not how the catalog is organized inside the company.

You can't put a continent in a cart. Buying "probe data across Europe" is abstract until you can see it, scope it, and price it. The region picker turns coverage into a concrete, transparent purchase.

A platform this broad needs a front door. The home orients a new user toward the few things they actually came to do, instead of dropping them into the full surface area.